OUR STORY

simplyCasual clothingstore has been a premier fashion and lifestyle brand on Detroit’s Westside since 1993, known for curating designer and private-label apparel for busy men and women who transition seamlessly from work to play.

For more than 20 years, simplyCasual thrived at its 19400 Livernois location before transitioning in 2025 to its new flagship home at 19123 Livernois, featuring dual entrances and expanded offerings. Proudly located on the historic Avenue of Fashion, simplyCasual continues to be a cultural anchor in one of Detroit’s most iconic retail corridors.

Founded and owned by award-winning retailer and businessman Rufus Bartell, simplyCasual is more than a clothing store—it’s a driver of neighborhood development through fashion, culture, and commerce. Bartell’s vision positions fashion as an economic engine, creating opportunities that extend beyond style and into the heart of community growth.

With a legacy of over three decades, simplycasual clothingstore remains dedicated to shaping not just how Detroit dresses, but how it thrives.